Freelance
Executive
Assistant

ABOUT ME

A smiling woman with long wavy hair, wearing a sleeveless top, standing against a plain wall.

I'm Alice - an Executive Assistant partnering with individuals and businesses to bring clarity, calm and considered support to both their professional and personal lives.

With over a decade in the creative industries as an agent, producer and Executive Assistant, I've worked alongside Global CEOs, founding partners, agency owners and creatives - across multiple projects, offices and time zones. My experience spans some of the most respected names in fashion, advertising and media, including Net-A-Porter, Vogue, Rimowa & L'Occitane, alongside a wide network of leaders shaping the industries they work in.

Beyond the operational, I lead with taste and initiative and bring cultural awareness into every detail of the support I offer.

I'm now focused on partnering with a small number of clients at any one time, to give them what they're often missing most: time to think, to create, to lead - without the weight of the day-to-day.

·

Hours, returned to you

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A quieter mind

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Space, to do your best work

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Weekends, left whole

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Quietly, always ahead

·

Present, wherever you are

· Hours, returned to you · A quieter mind · Space, to do your best work · Weekends, left whole · Quietly, always ahead · Present, wherever you are

Packaging & Pricing

  • Ad Hoc

    50 GBP | 250AED per hour
    Minimum 4x hour booking

    Ideal for one-off tasks
    Reactive support based on current needs
    No ongoing commitment

  • Hourly Retainer

    From 450 GBP | 2200 AED per month for 10 hours 

    Prioritised time each month
    Weekly status meetings
    Same day turnaround on tasks where feasible

  • Special Projects

    POA 

    This bespoke service is dependent on scope, complexity & turnaround time

  • The Traditional

    1800 GPB | 8750 AED per month

    Inbox and diary management 
    Meeting prep & follow ups 
    Agendas & itineraries 
    Travel scheduling 
    File creation, management and organisation
    Client gifting
    Hospitality research
    Managing & monitoring expenses 
    Invoice and outstanding payment management

  • The Personal

    1800 GBP | 8750 AED per month

    Personal inbox and diary management
    Generic life admin
    Household management 
    Travel & holiday planning
    Personal shopping & gifting
    Hospitality research & booking
    Household expense management
    Ad-hoc research tasks

  • The Creative

    2000 GBP | 9750 AED per month

    Shoot research (locations, casting & teams)
    Client and competitor research
    Newsletter support 
    Image, credit & tears management
    Portfolio management 
    Invoice & outstanding payment management
    Quotation follow-ups 
    LinkedIn support
    Post-Production co-ordination

Onboarding Process

01 — Discovery
A short introductory call to understand your requirements, ways of working and what you need from a partnership.

02 — Proposal
A follow-up email confirming scope, packaging and pricing, tailored to the conversation.

03 — Onboarding
Agreements signed, housekeeping documents shared, and a kick-off call scheduled to align on priorities.

04 — Begin
We get to work.

Book A Free Discovery Call

  • "Put simply, Alice is genuinely exceptional and without hesitation I can say she is the best assistant I have ever had the pleasure to work with in my 35+ year career."

    Johnny, Founding Partner

  • "I’ve not met anyone as organised and professional and anticipatory of what’s needed as Alice. Somehow in today’s complexity, she is able to do brilliantly with the job in front of her and yet be able to shift the organisation of things from days to weeks to months ahead."

    Joe, Executive Creative Director

  • "Alice is a dream to work with & if I could hire her full time in my organisation, I would. She is incredibly forward thinking, deeply caring & passionate about her job"

    Sabrina, Business Owner

  • "Alice approaches every task with diligence, professionalism and dedication."

    Cathy, Agency Owner